Author Topic: ACCC rejects Egg Corporation's definition of 'free range' 2.11.2012  (Read 553 times)

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ACCC rejects Egg Corporation's definition of 'free range' 2.11.2012
« Reply #1 on: November 02, 2012, 09:35:01 PM »
ACCC rejects Egg Corporation's definition of 'free range' By Laura Poole
 
Friday, 02/11/2012
 
The consumer watchdog has found the Australian Egg Corporation's free range egg definition does not meet consumer expectations.
 
The Australian Competition and Consumer Commission is proposing to reject the Egg Corporation's 20,000 birds per hectare free range egg standard, after its initial assessments.
 
Commissioner Sarah Court says a record 1,600 submissions werre received on the issue, and only seven supported the standard.
 
She says that the standard doesn't allow for hens to spend enough time outside to warrant a 'free range' label.
 
"If I'm a consumer and I'm standing in the aisle of my supermarket and I look down at a box of eggs and there's a picture of a happy chicken outside with long grass, tree and lakes, than that is my expectation of what a free range egg is."
 
The Australian Egg Corporation says that, despite the ACCC's initial assessment rejecting its free range egg standards, it's confident they will eventually be approved.
 
"We are confident that there is overwhelming evidence in favour of the new standards," the corporation said in a statement.
 
"AECL is pleased that of all the 171 audit points of the new quality assurance program, the ACCC has raised concerns relating to only a few and we are confident we can allay these concerns given the evidence in favour of those specific points.

"We recognise the importance of the need for reliable and consistent labelling to provide consumers with the information they need to make informed purchasing decisions.

http://www.abc.net.au/rural/news/content/201211/s3624295.htm