Author Topic: Asian demand for better beef could limit live export trade  (Read 851 times)

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Asian demand for better beef could limit live export trade
« Reply #1 on: March 29, 2013, 06:08:48 PM »
A global food industry expert says the boxed beef trade to Asia may replace live exports in the next few decades. Asia is expected to grow by one billion people by 2050, creating huge export opportunities for northern producers.

But Professor David Hughes, from Imperial College in London, says as incomes increase, Asian consumers will demand better quality beef.

"You've got to work out what do people value and are willing to pay more for," he said.

"In Indonesia, as incomes grow, they'll start to move away from those traditional markets, and as you start to see supermarket share of the overall food market grow, then they will move in the same direction that most other countries have - they'll want better beef.
"That's just a fact.

"So I would expect to see primals, produced in northern Australia, being shipped refrigerated to Indonesia, the retail cut work being done in Indonesia because of the labour advantage, rather than just walk the cattle onto a boat.

"That's fine and dandy (live exports), it suits what you've you've got at the moment, but it's not the future I would suggest."

By Caddie Brain
Wednesday, 27/03/2013
« Last Edit: March 29, 2013, 07:17:10 PM by WA Export News »