Author Topic: Baiada and Bartter; chicken producers find $400.000 for misleading consumers.  (Read 516 times)

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Chicken producers fined for misleading claims 

ABC Rural  Cath McAloon

    Photo: The Federal Court found producers guilty of deceiving customers by promoting chicken products as coming from animals that were 'free to roam.' (Reuters.) Audio: ACCC says penalty sends strong message to producers (ABC Rural)     

The Australian Competition and Consumer Commission says a hefty fine for chicken meat companies should deter other producers from misleading consumers about how their products are grown and raised.

Baiada and Bartter, which supply Steggles chicken products, were found guilty in the Federal Court earlier this year of misleadingly using the term 'free to roam.'

ACCC commissioner Sarah Court says a $400,000 fine, imposed this week, shows courts take misleading claims in advertising and on packaging seriously.

"We think this is a very serious issue, both for consumers, but also for other players in the industry, for their competitors, who are doing the right thing and are making truthful claims and consumers must be able to compare," Ms Court said.

"We think this does send a strong message out to the industry."